[ ABOUT ]/WATER&CO.
A creative world. EST. 2026.
Building from within.
— One —
WATER is not just an acronym.
It's a philosophy.
When Art Turns Everything Real.
Water is the only element that can be touched, contained, drunk, drowned in, frozen, vaporized, and still remain itself. It moves through every form, refusing none.
That is what we believe art is. Not a discipline. A state of being — one that takes whatever form the moment demands, and stays true to itself in every one of them.
— Two —
WATER&Co. is a creative world. Not an agency. Not a studio. Not a brand. A world — the way Chanel, Dior, and Mugler were houses, before those names became corporations.
We make books. We make short films. We make capsule collections. We make objects. We make moments.
— Three —
Courtney “Coco” Gilbert.
Author. Producer. Creative Director.
Courtney “Coco” Gilbert is an author, producer, creative director, choreographer, and storyteller whose work lives at the intersection of movement, imagination, and culture.
As Co-Founder of The Aunties Inc. alongside Teyana Taylor, she has helped shape some of the most talked-about moments in contemporary entertainment — contributing to live performances, visual storytelling, film, television, and cultural experiences that continue to influence a generation. Her creative work spans award shows, touring productions, television, and film, including BET Awards performances, the iconic 106 & Park reunion, the 2026 American Music Awards, and the forthcoming Paramount feature GET LITE.
Beyond the stage and screen, Coco is a world-builder. Through books, films, and original intellectual properties, she creates stories that inspire curiosity, courage, and self-discovery. She is the author of Wolfie Howler and the creator of Commander & Chief, a children’s book series of toddler adventures and life lessons, training little leaders one bootcamp at a time.
WATER&Co. is a creative home for storytellers. It is where memoir becomes mythology, where films are born from lived experience, and where imagination is free to flow. WATER&Co. believes art has the power to turn everything real.
— Five — An Invitation —
Subscribers get 72 hours before public on every drop.
One letter. Once a month.
Unsubscribe anytime.